Leveraging Email Personalization to Build Customer Connections

| Daniela Forte

Today’s retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.

MCM Week in Review 2/8/19

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 2/8/2019 Leveraging Email Personalization to Build Customer Connections Today's retailers have to jump through hoops to … Continue Reading →

Using Peak Season Data to Drive 2019’s Ecommerce Strategy

| Doug Kimball

In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. Here are just a few areas retailers are using peak season data to improve future strategies, as well as some questions to consider.

MCM O+F Advisor 2/6/19

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 2/6/2019 How One B2B Company Started Its Internal Benchmarking Program What kind of metrics should you analyze, and what depth … Continue Reading →

MCM Ecommerce and Marketing (2/6/19)

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 2/5/2019 The Clock is Ticking: Take Multichannel Merchant's MCM Outlook Today What major trends are driving changes … Continue Reading →

Talking Data Science with Abercrombie & Fitch

| Mike O'Brien

In this MCM CommerceChat podcast, Anthony Burnside, manager of direct-to-customer order management and omnichannel fulfillment for Abercrombie & Fitch, talks to Multichannel Merchant about the role of data analytics and data science inside his group and organization

MCM Week in Review 2/1/19

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 2/1/2019 Walmart Removes Products from Google Express, Shopping Actions Walmart is removing its products from the … Continue Reading →

MCM O+F Advisor (1/30/19)

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 1/30/2019 Talking Data Science with Abercrombie & Fitch In the latest MCM CommerceChat podcast, Anthony Burnside, manager of direct-to-customer order … Continue Reading →

Skyrocket Your ROI With This Simple Marketing Hack

| Michael Schaffer

In the age of omnichannel communication, every business event can provide a challenge. How do you get the most value out of your accomplishments? A favorite tool for optimizing your message across multiple channels are trigger systems. Here is how to maximize the use of them in your retail business.