As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?
FedEx reported Q1 revenue and earnings that beat analyst expectations, and announced plans for 50,000+ seasonal hires to deal with holiday shipping volumes.
Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant September 23, 2014 3 Things Wholesale Companies Should Know Before Going Retail How Ecommerce Marketers … Continue Reading →
Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.
Global Ecommerce – Multichannel Merchant View Web Version September 17, 2014 Adyen Enables Alipay Mobile Payments for Evernote Adyen, a global payment solutions provider, announced it is partnering with … Continue Reading →
Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.
Global Ecommerce – Multichannel Merchant View Web Version September 12, 2014 Ikea Group Resumes International Online Rollout after Yearlong Standstill Ikea Group has plans to extend its ecommerce to … Continue Reading →
Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.