Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant February 04, 2014 SUBSCRIBE UNSUBSCRIBE J.C. Penney’s Tweets Create Buzz, for Wrong Reasons Email Personalization: Going Beyond … Continue Reading →
With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.
The Rev was much more than a bathroom attendant. The Rev was a legend, a 21 Club fixture, if you will.
Richard Sexton is president of Carolina Rustica. Here’s a look at how Richard uses social media on a day-to-day basis, and some other things you may not known about him.
Jaimey Wilman is Director of Marketing at Action Bag Company. Here’s a look at how Jaimey uses social media on a day-to-day basis, and some other things you may not known about her.
An earlier holiday season, a big global push and more a big year for the United States Postal Service. These are just a few of Multichannel Merchant senior content manager Tim Parry’s fearless predictions for 2014.
U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Here’s the breakdown of stats compiled for the IBM Digital Analytics Benchmark.
Getting social with – and getting to know – Kellyco Metal Detectors Director of Ecommerce and Marketing Daryl Logullo.