Roaman’s Execs Share The Reinvention of Brand
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Opinion: Be Multichannel, Not A “Channel Trender”
As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?
How to Use Facebook as a Prospecting Tool
Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.
Social Media Panel Offers Sage Advice
To do social media or not to do social media, that was the question during Tuesday
Retailers Increasing Mobile And Social Efforts According To Shop.org-Forrester Survey
According to the State of Retailing Online, conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year.
Mcommerce Important to Consumers and Merchants
Mobile commerce, or m-commerce, has experienced blindingly rapid adoption in the past year or two in the multichannel marketplace. Along with the rise
This Mother’s Day, Mom’s Getting Pampered, According to NRF Survey
According to NRF
National Retailer Changes Name From Home Trends Catalogs to QCI Direct, Unveils New Web Site
Home Trends Catalogs, a national retailer of household and personal care products, has changed their name to QCI Direct. The change coincides with the unveiling of QCIDirect.com, their comprehensive new Web site.
Hartz Signs Deal With Examiner.com for Targeted Social Media Engagement Program
Examiner.com has announced a deal with The Hartz Mountain Corporation, utilizing Examiner.com’s innovative advertising platform, Examiner Connect. Focusing on pet health, the program will create word of mouth marketing through the creation of original and authentic pet care and health content, which is simultaneously relevant to the Hartz
Men’s Wearhouse Named Title Sponsor of The Experts Network Draft Preview Show
In partnership with The Experts Network (TXN) and Big Lead Sports, The Men’s Wearhouse NFL Draft Preview Show will be the first completely digital program to feature four of the biggest and most respected names in sports broadcasting