SOFTWARE: Think BIG with Web widgets
Until recently, widgets were thought of as small programs that could add a neat effect to a Website, a desktop or a mobile phone. They were more about
Search Results for social media
B-TO-B: Are you ready for lead nurturing 2.0?
Lead nurturing is a great way for business-to-business marketers to make the most of every opportunity and lower the cost of sales. But the process has
Twelve Tips for Successful Tweeting
Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.
Triggered Emails: How Merchants Successfully Automate Email Campaigns
Attend this free Webinar to learn how companies are supplementing their broadcast and targeted email programs with automated emails that dramatically increase revenue from a very low volume of messages
How Whole Foods and LiveStrong Measure Twitter’s ROI
Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?
IRCE 2010: Sears Exec Extols the Magic of Mobile
Is mobile commerce a vital channel for retailers? Yes, according to Imran Jooma, president of e-commerce for Sears Holdings.
Why B-to-B Merchants Should Engage in Social Media
Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it
Monks Close Abbey Press Catalog, Starting New Web Venture
After struggling with declining sales over the past five years, the Benedictine monks of Saint Meinrad Archabbey that own and operate religious gifts marketer Abbey Press have closed its catalog and Website.
Walk the line—What can black do for your brand?
If I were to say, The Man in Black, who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind. How can
How to Convert Facebook Fans Into Customers
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.