Hits of the Week 5-10-21

| David Hurwitz

week of 5/10/21 Amazon Fake Review Scam Involved Over 200,000 The cybersecurity team at SafetyDetectives uncovered a database leak that appears to have exposed more than 200,000 people involved in … Continue Reading →

MCM Ecommerce & Marketing 5/5/21

| David Hurwitz

week of 5/5/21 Ecommerce Reaches 19% Global Penetration in 2020 Ecommerce penetration worldwide increased from 16% in 2019 to 19% in 2020, driven by the pandemic-fueled shift toward online purchases, … Continue Reading →

The How and Why of Facebook Dynamic Ads

| Burkhard Berger

Facebook is constantly expanding its advertising offerings by creating new features to help advertisers get the most out of the platform. One such feature is Facebook dynamic ads. So, what are they and how do they work? And why you need them to help you meet your marketing goals? Here’s how they work and how you benefit.

Amazon vs. Shopify: Keep an Eye on the Battle

| Rafael Lourenco

There’s a behind-the-scenes battle going on between Amazon and Shopify that has big implications for merchants. Amazon now owns a technology that could help it compete directly. Here’s why the rivalry matters to online merchants, and how understanding it can help you select the right ecommerce channels for your goals.