Barnes & Noble is Acquired by Hedge Fund
Barnes & Noble was sold to hedge fund Elliot Advisors for $638 million, a move that could have potentially saved the bookstore giant from total collapse. Here is how Barnes & Noble will operate going forward.
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Promotional Excellence: Planning the Perfect Campaign
When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.
Zebra Technologies Introduces Savanna Data Services to Power Next-Generation Enterprise Applications
Business innovators and software developers can build scalable, data-focused applications, solutions LINCOLNSHIRE, Ill. – June 4, 2019 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that … Continue Reading →
Promotional Excellence: Determine Objectives Through Brand Personality
Can retailers get people to pay what’s actually on the price tag and avoid the downward discount spiral? Or are promotions in fact a necessary evil? In part one of this promotional excellence series, it all depends on your brand strategy.
CGS Acquires Business of Visual Next
Bringing Together Next Generation Solutions for Fashion, Apparel and Consumer Products Market CGS, a global provider of business applications, enterprise learning and outsourcing services, announced it will acquire the business … Continue Reading →
Schick, Wilkinson Razor Parent to Acquire Harry’s Inc.
Edgewell Personal Care, the parent company of Schick and Wilkinson razor brands, announced it would buy shaving startup Harry’s Inc., for $1.37 billion in stock and cash. Here is why direct-to-consumer brands are an integral part of the CPG industry.
MCM Ecommerce and marketing 5/14/19
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 5/14/2019 Instagram: A Breeding Ground for Counterfeit Products The proliferation of counterfeit products has now gone digital … Continue Reading →
H&M Discontinues Its Catalog After 39 Years
H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.
MCM Week in Review (5/10/19)
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 5/10/2019 Using Email to Effectively Engage with Gen Z Shoppers This year it’s expected that members … Continue Reading →
MCM O+F Advisor 5/1/19
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 5/1/2019 Port Logistics Group Acquires Whiplash Merchandising Third-party logistics provider Port Logistics Group has acquired Whiplash Merchandising, a provider of … Continue Reading →