The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn’t mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.
Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement RESTON, VA – July 17, 2019 — Resonate, the leading provider of consumer intelligence for marketers, today announced … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 7/17/2019 CommonSense Robotics Goes Underground with Grocery Fulfillment Israeli firm CommonSense Robotics is building what it says is the world’s … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 7/19/2019 FedEx Cites Amazon Competition for the First Time in 10k Despite public pronouncements from FedEx … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 7/16/2019 Ecommerce Checkout Platform Bolt Raises $68m in New Funding Bolt, a San Francisco-based ecommerce checkout startup … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 7/12/2019 How to Master Your Global Payments Strategy The global payments landscape is ever changing as … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 7/10/2019 Brexit, Universal Postal Union Causing Cross-Border Ecommerce Uncertainty The global shipping landscape may be disrupted this fall, depending on … Continue Reading →
Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.
About 70% of U.S. adults use one or more social media sites, according to Pew research, with many making direct purchases there, and savvy merchants are tapping into this trend. But they must be at the top of their order fulfillment game to succeed. Here are some best practices top brands are using in social commerce fulfillment.
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 7/9/2019 How Tuckernuck Increases Conversion with UGC Apparel and accessories brand Tuckernuck is increasing its conversion rates … Continue Reading →