SOMERVILLE, NJ, May 1, 2019 — Giftapart’s founder and CEO, Filipe Pedroso, was a guest speaker at Worcester Polytechnic Institute’s Foisie Business School in Worcester, MA on April 26. Pedroso … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 5/7/2019 Using Email to Effectively Engage with Gen Z Shoppers This year it’s expected that members of … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 5/1/2019 Port Logistics Group Acquires Whiplash Merchandising Third-party logistics provider Port Logistics Group has acquired Whiplash Merchandising, a provider of … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 5/3/2019 Connecting with Gen Z Through Effective Email Marketing FREE LIVE WEBINAR – In this webinar … Continue Reading →
FREE ON DEMAND WEBINAR – Join Multichannel Merchant and ChannelAdvisor marketplaces experts Cathy Hinek and Lauren Hérouard as they walk us through how to evaluate, pick and launch successfully on new marketplaces, both domestic and international.
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 4/30/2019 5 Crafty Ways to Build Successful Brand Awareness Your brand's image changes over time given all … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 4/26/2019 Regional Carrier Eastern Connection Ceases Operations Eastern Connection, a regional carrier with a 35-plus-year history, … Continue Reading →
Social media is dominant among millennials, influencer marketing is a must-have strategy and this group is heavily influenced by peers when it comes to shopping, according to a study by Pollfish. Here are more ways marketers can engage with millennials.
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 4/23/2019 Social Media, Mobile Remain Best Ways to Engage Millennials Social media is dominant among millennials, influencer … Continue Reading →
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.