MCM Ecommerce and Marketing (3/19/19)
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 3/19/2019 Why Your Company Needs a Data Attitude Adjustment In 2019, it’s no longer possible to deny … Continue Reading →
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MCM Week in Review 3-15-19
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 3/15/2019 Store Closures, Failures Continue to Mount as Retailers Seek to Pivot Faster The seemingly weekly … Continue Reading →
Nearly 90% of Purchase Decisions and Discussions are Made at Home, According to New PebblePost Consumer Study
‘Home is at the Heart of Commerce Marketing’ Research Offers Brands Key Path to Purchase Insights, Reinforces Value of Integrated Digital and Direct Mail Marketing New York, NY – February … Continue Reading →
Is the Customer Always Right? A Look At a Good Customer Experience
“The customer is always right,” is a slogan that promises that retailers give the highest priority to the customer experience. But is it a true statement? In the latest MCM CommerceChat podcast, Stan Lucas, Principal of Lucas Advising, LLC., talks about how you approach the concept of “the customer is always right” can impact your business either positively or negatively.
Why Consumers Over 50 are a Smart Bet and How to Win Them Over
With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.
MCM O+F Advisor (3/13/19)
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 3/13/2019 How Are U.S. Retailers Doing in Omnichannel vs. Other Markets? What areas of omnichannel operations need improvement? What challenges … Continue Reading →
MCM Ecommerce and Marketing (3/12/19)
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 3/12/2019 Target Grows Digital Sales 31% in Q4 Target reported a strong fourth quarter for ecommerce with … Continue Reading →
MCM Week in Review 3-8-19
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 3/8/2019 Amazon is America’s Most Shopped Retailer in Apparel Amazon has jumped from a joint second … Continue Reading →
Connecting with Gen Z Through Effective Email Marketing
FREE ON DEMAND WEBINAR – In this webinar co-produced by Multichannel Merchant and Oracle-Bronto, we’ll explore Gen Z’s key characteristics, their expectations of retailers and email marketing tactics that can appeal to and engage this generational cohort.
MCM O+F Advisor (3/6/19)
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 3/6/2019 How Technology Enhances the Customer Experience In retail today, technology is playing a vital role to offer the best … Continue Reading →