Imagine you’re the CEO of an iconic American retail company. On paper, you have an easy job: turn a profit in an eight-year bull market armed with a brand everyone already knows and loves. Here are five things retailers can do to take a smarter approach to online commerce and customers.
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 9/19/2017 Why More Data is Creating Problems for Marketers Data remains on the top of the list … Continue Reading →
Nordstrom announced its new concept store, Nordstrom Local, which aims to focus on experience and not inventory. Here is what the company plans to do with the new store.
Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.
Specialty youth apparel company PacSun has launched a new mobile app. Read about some of the new features, and how the app is central to the PacSun experience and customer engagement.
Levi Strauss & Co. announced the launch of its new online virtual stylist feature on Levi.com and Facebook Messenger. See how this new offering is personalizing the shopping experience for consumers.
Today, we see some retailers strained beyond repair, closing stores while putting more pressure on suppliers to retain some level of margin and profitability. Here are six key performance indicators that retailers should be able to use to measure specific data at any time.
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
While the holidays are just a few months away, retailers have been making a list and checking it twice in preparation for their busiest season. Here are three questions you should ask
Following a successful pilot at six stores, Nordstrom said it was expanding its reserve online, try on in store program to 43 stores across the country as it continues its omnichannel push.