Samsøe & Samsøe Selects Nedap’s Cloud-Based RFID Platform for European Rollout

Full inventory visibility enables improved product availability in both stores and supply chain 

Groenlo, The Netherlands, Aug. 28, 2019 – Nedap, the global leader in RFID-based retail solutions, announced today Samsøe & Samsøe, one of Denmark’s fastest-growing fashion retailers, has selected Nedap leading RFID platform !D Cloud, as a foundation for their RFID implementation.

Known as an international brand rooted in Scandinavian simplicity, Samsøe & Samsøe is positioning itself to take RFID beyond the brick and mortar store walls in order to develop a future-proof omnichannel strategy. Nedap’s !D Cloud enables Samsøe & Samsøe to achieve real-time view on stock levels and their precise location within the store, closing the gap between e-commerce and physical shopping.

The application of RFID raises stock accuracy to a minimum level of 98% resulting in improved product availability and increased sales.

“One of our strongest brand values is simplicity,” said Tommy Nimand, CFO at Samsøe & Samsøe. “This is reflected in the design of the collections and is also a major aspect in our shopping experience. Our goal is to achieve full stock visibility through RFID, whether it is in our warehouse or in stores. Solving the out-of-stock challenge unlocks full omnichannel potential and creates the ultimate customer experience across all boundaries in retail. We want our customers to be able to shop everywhere and return anywhere, whether an item is purchased in Copenhagen or in London.”

Virtual Shielding™ The newest feature within Nedap’s !D Cloud platform, Virtual Shielding™ (patent pending), benefits Samsøe & Samsøe by allowing store staff to easily read RFID tags by using RFID handheld devices and automatically determine the exact location within a store of RFID tags in an accurate way. This smart allocation technology solves the problem of reading RFID tags through walls and eliminates the need for physical shielding by equipping stock rooms with aluminum foil or RFID blocking paints. This feature saves retailers both time and money.

Guaranteed stock availability in clean flagship store interior Samsøe & Samsøe’s newly opened flagship store in Copenhagen is designed according to a minimalistic store concept. “In order to ensure the store’s clean look, the number of displayed items is limited to two pieces per style. Nedap’s Virtual Shielding functionality determines which items are located on the store floor and which items are kept in the stock room. This ensures a clean store ambiance, the best customer experience, and ensures we don’t lose a sale due to stock inaccuracy,” said Nimand.

“We are delighted to work with Samsøe & Samsøe because they are committed to an innovative omnichannel strategy that serves their customers,” said Elles te Boome-Harbers, Global Sales Business Developer at Nedap Retail. “Using cloud based RFID as their ‘common language’, enables us to align involved suppliers of such as labels, ERP and POS systems. This ensures the ability to track individual items throughout the entire supply chain” explains Elles te Boome-Harbers. “We are looking forward to further aligning their internal processes to meet customers’ future needs and demands, safeguarding true omnichannel retailing.”

RFID-based Electronic Article Surveillance In addition to RFID for stock management, Samsøe & Samsøe store entrances are equipped with Nedap iD Top RFID-based overhead EAS systems. This safeguards a high levels of security while maintaining open store entrances. All Samsøe & Samsøe items are RFID tagged at the source of production. This means that no additional loss prevention is needed, as stock is already 100% security tagged. This eliminates additional in-store tagging costs.

Join Nedap Retail’s International Business Developers Madalynn Lauria & Adam Sheppard in the first webinar of the series on tackling the Omnichallenge | Duration: 45 minutes | Date & time: September 18th – 11am EST | 5pm CEST

About Samsøe & Samsøe

Samsøe & Samsøe is a Danish fashion brand launched in Copenhagen in 1993. Since then, they have established themselves all over Europe as an international brand rooted in Scandinavian simplicity.

With a nod to its Scandinavian heritage, Samsøe & Samsøe is defined by a wearable aesthetic that combines the utilitarian energy of Copenhagen street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable and accessible fashion with a clear Nordic look.

About Nedap N.V.

High-tech company Nedap N.V. creates high-quality, innovative hardware and software products that enable people to be more productive and successful in their professional lives. Nedap N.V. has a workforce of over 700 employees and operates on a global scale. The company was founded in 1929 and has been listed on Euronext Amsterdam since 1947. Its headquarters is located in Groenlo, the Netherlands.

About Nedap Retail

Nedap is the Global Leader in RFID-based Retail solutions. Nedap helps retailers permanently prevent losses, optimize stock levels and simplify the multistore retail management using RFID. Nedap’s RFID software platform gives retailers real-time item-level insights into their stock levels and the exact location of each item. Using these real-time insights, retailers are able act much more agile, offer customers a better shopping experience and uplift sales.

For more information, please contact: Ilse Protsman Marketing Communications Manager/Nedap Retail, +31 (0)544 47 19 18 +31 6 55 41 51 67 [email protected] https://www.linkedin.com/in/ilse-protsman/ www.nedap-retail.com

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