Nordstrom saw a 30% increase in its direct-to-customer sales, which built upon last year’s 31% increase. The direct-to-customer increase was driven by expanded merchandise selection and ongoing technology investments to enhance the customer experience.
Grainger’s online presence faired very well in 2013, earning the B2B merchant $3 billion in ecommerce sales alone, according to its annual financial report. Overall, Grainger saw a 5% increase in total sales, equating to $9.4 billion, however, the merchant said its ecommerce presence represent “the fastest growing and most profitable channel in the business.”
With a 13% growth in revenue in the fourth quarter and 13% for the year, 2013 deemed to be pretty successful for eBay. The marketplace currently has 128 million active users and generated nearly $77 billion in gross merchandise volume in 2013 alone. Here is the play-by-play highlights for the year that is eBay.
If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.