How JOANN Helps Today’s Crafters Find Their Creative Happy Place

| Drew Chamberlain

Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.

Omnichannel Merchants Shift Closer to the Customer

| Ken Fleming

As consumer behavior shifts and omnichannel retailing grows, retailers are getting closer to customers to improve service and help ensure profitability. Increasingly, they look to four key areas where shifts can make fulfillment more efficient: Retail footprint; manufacturer direct shipping; 3D print & ship; and pickup sites.