The 2017 holiday season saw $108.2 billion in online sales, according to research from Adobe Analytics, up 14.7% from 2016. This figure paced slightly ahead of 2016’s 14.4% growth. Here is what the study also revealed about the holiday season.
Retail has always been a beast of its own. There is simply no room to make a misstep in the current retail environment. Here are five ways data improves retail experiences.
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.
I went to the IRCE in the beautiful city of Chicago last week and was immediately in awe by the size of the exhibit hall, the sessions I attended and the wealth of information I was given by the people I met during my time at the conference. I have never been to a conference of this magnitude before and wasn’t sure what to expect. I can clearly say the show exceeded my expectations.