As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C.
The subscription economy has taken commerce by storm. From music and television to beauty and groceries, consumers have grown comfortable with storing their credit cards on file to receive products and services from brands they love on a recurring basis. Here is how B2B brands can secure customer loyalty for the long-term.
Competition for customers’ online attention increases steadily, and consumers are getting pickier. It has become crucial to test, monitor and optimize websites and mobile applications to ensure they are top quality. Here are five top application and ecommerce site testing trend predictions for 2017.
Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.
Office supplies seller Staples, Inc. is in the “early innings of a dynamic and pronounced strategic repositioning,” which includes raising its stakes by doubling down on Staples Business Advantage to win mid-market business customers in North America, Interim CEO Shira Goodman said Wednesday during the company’s second-quarter earnings call. Here’s a look at how Staples plans to do that.
DHgate.com and Tencent signed a strategic agreement to create a social cross-border ecommerce application. Here’s how this social commerce system will make on demand B2B communication and deal making a reality for global buyers and sellers, and help DHagte.com to realize their goal of creating an online silk road.
B2B customers purchasing for work are, when it comes down to it, the same customers who also shop the B2C space online for personal purchases. These customers expect the same quality experience across the board, no matter if they are at their desk from 9 to 5, or on the couch at home after work. These three tips are just the beginning of all that you can do to boost your B2B ecommerce site’s user experience.