Parents Lagging with Back-to-School Shopping
The National Retail Federation reported that only 13 of parents have completed all their shopping while 23% had not started at all. See what other trends are expected this back-to-school season.
back-to-school
Staples Launches New Virtual “Scan My List” Feature for Back-to-School
Staples is making it easier for parents to go back-to-school shopping with its new “scan my list” feature allowing customers to scan their list and providing them the best products needed, all within the mobile application. See how Staples is doing this what it will mean for customers.
Millennials Prefer to Shop Online For Back-to-School
Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.
Belk Sees Success with Back-to-School Sweepstakes
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
4 Things Millennials Want from Your Online Business This Back-to-School Season
Online sellers — what’s the key to winning over millennial shoppers this back-to-school season? These quick tips will help you reach and convert them.
How Consumers are Shopping for Back-to-School
Back-to-school is practically here and shoppers are gearing up for the best deals and places to shop for school supplies. This infographic offers retailers an inside look at what to expect this back-to-school season.
Leveraging Back-to-School Consumer Trends this Holiday Season
With the holiday shopping season coming up soon, this infographic by Clarabridge highlights key takeaways from the back-to-school shopping season that retailers can leverage.
Can Your Business Pass the Back-to-School Test?
Some tips for online merchants in order to be prepared for success in the back-to-school shopping season.
IBM Says Mobile Sparks Back-to-School Sales
Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.
Textbooks Makes Top 10 Back-to-School List
The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.