Varsity Brands, the company that empowers young people through sport, spirit and achievement, announced the appointment of Adam Blumenfeld as Chief Executive Officer, effective immediately. See what this will mean for Varsity Brands going forward.
BSN SPORTS announced it has completed the acquisition of Marlow Sports, Inc. See what this will mean for both brands.
BSN SPORTS, a division of Varsity Brands and a leading direct marketer and distributor of sporting goods to the school and league markets, announced that it has acquired Lids Team Sports from the Lids Sports Group, a division of Genesco Inc.