Retailers that understand what’s at stake with ecommerce fulfillment and commit to reducing costs and streamlining the customer experience are turning to automation to make it happen. Automated carrier selection, delivery alerts, invoice auditing and BI help them gain a competitive foothold and boost customer loyalty.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?
Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.