How the Chatbot Fad is Hurting Customer Satisfaction
Chatbots have grown in popularity over the past couple years, but does this technology have lasting utility in customer support? Here is how the chatbot fad is hurting customer satisfaction.
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Improving Customer Satisfaction Hinges on Facebook Messenger
It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.
Here’s How Marketers Can Make The Nice List This Holiday Season
Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers.
How Facebook Chatbots are Changing Ecommerce
Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.
Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution
Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.