chief financial officer

CMO martech dashboard feature

CMO: 3 Ways to Win Budget From Your CFO in a Downturn

| Travis Adlman

In setting your 2023 marketing budget, know your CFO understands the power of leveraging digitization to create business value. In fact, “driving value through tech-based innovation” ranks among CFOs’ top areas of focus, says Deloitte. A CFO shares three things he expects from his CMO partner and needs to make decisions.

Macy's, Bloomingdale's, Deliv, same-day delivery, Amazon, ecommerce

Macy’s Addresses Omnichannel and Same-day Delivery

| Erin Lynch

While the fourth quarter showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.