Sixty-one percent of U.S. retailers said they would consider banning serial returners as Amazon has done to combat the growing wave brought on by over-generous policies, according to a new survey from UK ecommerce software firm Brightpearl. In the UK, 45% of retailers said they would consider doing so.
Amazon, vaunted for its free two-day shipping with Prime membership and free returns, has apparently been shutting out some shoppers based on how often they return purchases, according media reports. See what the reaction was and what Amazon said in response.
To substantially increase the lifetime value for each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, and so much more. Here are several strategies that retailers can implement.
Angela Goldstein, senior manager of operations for Bonobos, talks about how the company delivers a great returns experience for its customers.