With Black Friday, the holiday weekend and Cyber Monday behind us, Jim Davidson, Head of Research for Bronto Software shared his thoughts about what he saw as it related to email marketing throughout the holiday weekend.
Cyber Weekend 2015 is in the books, and Multichannel Merchant’s editorial staff put a wrap – and a bow – on Black Friday, Thanksgiving, and Cyber Monday. Watch as Chief Content Director and Publisher Ellen Shannon, Managing Editor Tim Parry, Senior Editor Mike O’Brien and Content Producer Daniela Forte share their insights and impressions of Cyber Weekend.
Buy online, pick up in store… Seems pretty easy from the customer point of view, and seems pretty complicated from a retailer’s perspective. And during the holiday season, omnichannel shopping … Continue Reading →
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Cyber Weekend sales from Thanksgiving through Sunday reached $8.03 billion, a 17% increase, or $1.14 billion more, than in 2014, according to Adobe.
Mobile devices were how shoppers were shopping during Cyber Weekend on the marketplaces. See what Scot Wingo, founder and CEO of Channel Advisor has to say.
Rue La La has a leadership in mobile penetration because of the very nature of its flash sales business. In this video, Rue La La CEO Steve Davis talks about why Thanksgiving shows the ongoing adoption of that channel by consumers, and why retailers need to step up to the plate.
Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.
Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.
With more and more holiday purchases shifting from in-store to online, smaller retailers are looking forward to making the most of this highly profitable selling period, undergoing preparations to handle the rush. See what they are doing to prepare.