Meeting Consumer’s Email Expectations
Recent studies have found that 90% of online consumers subscribe to a brand via email, according to an article on ExactTarget.com. There are four types of email content, consumers are expecting today.
Daniela Forte
Mcommerce To Jump 25% by 2017
In 2017, it is expected that 72% of all mobile retail sales will be done on tablets. Today, 15% of all online commerce will be conducted on mobile commerce, but that share is expected to reach 25% by 2017, according to this infographic by eMarketer.
Best Buy Online Sales Sees Growth in First Quarter
Best Buy reported a 16% jump in domestic online sales for the first quarter which ended May 4 compared to last year’s first quarter. According to president and CEO Hubert Joly, the company continues to make substantial progress with its Renew Blue priorities, according to a press release on BestBuy.com.
Amazon Tops Walmart in Brand Ranking
Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.
5 Tips to Improve Your Ecommerce Business
There are several ways retailers can improve their ecommerce business. Emerging ecommerce businesses have several advantages over big names, especially when it comes to personalization and customer service, according to an article on Forbes.com.
Social Sharing Drives Sales
The question remains whether social sharing drives sales for ecommerce sites, Addshoppers analyzed $5,000,000 worth of ecommerce transactions influenced by the AddShoppers social commerce platform, this infographic by Addshoppers shows insights from thousands of merchants ranging from mom and pop to household brands.
Retailers Getting More Out of Pinterest
Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.
Tips for Effective Email Marketing
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
Google Checkout to Retire In November
Google announced this week it would be retiring its Google Checkout in November of this year as the company transitions to Google Wallet, a platform enabling merchants to meet the demands of a multi-screen world where consumers shop in-store, at their desks and on their mobile devices, according to blog post by Google.
Choosing the Right Fulfillment Strategy
Finding the right fulfillment method is important. Many shouldn’t ask whether fulfillment is a good idea, but rather which kind of fulfillment is good for them, according to an article on Auctiva Corp. If you don’t choose the right fulfillment that is appropriate for you and your circumstances, you are going to be unhappy.