Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.
OverstockArt.com re-launched its iPad app version 6.0 earlier this week, which promises a more interactive experience between the brand and customer.
It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.
Adhering to consumer expectation, retailers are making mobile a “key initiative” in 2014, according to an infographic by Shop.org. Major companies like Walmart, Amazon, Rue La La are all making mobile part of the shopping experience.
Since it began working with NetSuite, Jimmy Jazz has averaged 87% annual ecommerce growth over the past four years.
If you’re a U.S. retailer looking to expand your ecommerce business globally, South Korea may be the place to do it.
Pentland Brands, the parent company of Berghaus and Speedo, will be launching new direct ecommerce sites in an effort to offer a better customer experience.
Fab.com, a U.S.-based ecommerce retailer, announced it is acquiring One Nordic Furniture Company, which is based in Finland and Sweden, according to a press release.
Overall U.S. retail online sales in the week leading up to Father’s Day were up 14% compared to the same period last year.
Walmart is launching a business-to-business ecommerce platform in India next month. It is expected to launch in the Indian cities of Lucknow and Hyderbad.