In 2023, why is delivery location tracking for a $10 meal better than for a $3,000 couch? Nearly everyone has become accustomed to real-time location tracking and updates thanks to apps like Lyft and DoorDash, so the generational gap in expectations is closing. Location services have become a must-have instead of a nice-to-have capability.
Instacart is launching a new service aimed at SMBs, including possibly smaller niche and specialty grocers as well as office supply firms, in a bid to increase revenue lost to major grocers that have taken back fulfillment, as it looks to boost a sagging valuation ahead of an expected IPO.
Utilizing a team of employees vs. its bread-and-butter gig workers, DoorDash is rolling out 10-15-minute delivery of 2,000 grocery and essential items in New York from a DashMart store in the Chelsea neighborhood, the company said. Main rival Instacart is also working on a 15-minute delivery service, according to reports.