Criteria for Entering New Global Markets
Jeremy Liebowitz, VP of global ecommerce for Newell Rubbermaid, talks about the company’s criteria for choosing which global markets to enter at IRCE 2015.
ecommerce
Silver Star Brands Talks Trends in Ecommerce
Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.
Williams-Sonoma Savors Summer with Shoppable Videos
Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.
The 7 Tenets of Personalization 3.0
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
O+F Advisor Distribution Center Roundup, June 18, 2015
A listing of recently announced expansions, additions and closures in retail distribution centers, including Toys R Us, Amazon, HSN Inc. and Ace Hardware.
DSW Seeing Success from Combined Store and Ecommerce Operations
DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.
Thanks for the Retargeting, Sears!
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
How to Align Ecommerce Strategy with Gamification Techniques
Gamification has long been part of the daily shopping experience. See what leading brands are doing to offer a valuable and entertaining customer experience.
Radio Shack Agrees To Destroy Most of Customer Data
RadioShack has reached a deal with 38 state attorneys general in which it agreed to destroy most of the data on 117 million customers it was looking to sell to pay off creditors.
How Brands Can Turn Dimensional Weight Pricing to their Advantage
Instead of panicking, retailers can embrace dimensional weight pricing as motivation to upgrade operations, making them more efficient and eco-friendly.