Best Practices in Direct Response Video Ads: Hidden in Plain Sight
A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.
ecommerce
Connecting Ecommerce Touch Points Helps Improve the Customer Journey
How important is it for retailers to leverage advanced ecommerce technologies? See what retailers need to do to leverage ecommerce technologies.
FAA Gives Amazon Green Light on Drone Testing – Again
The FAA again gave Amazon permission for drone testing, a month after complaints that a previous approval was moot because the vehicle had become obsolete.
3 Common In-Store Shopping Myths
While many may think that ecommerce is ruling retail, 94% of retail shopping was done in-store in 2014. This infographic shows three in-store shopping myths debunked.
Amazon Dash Is NOT a Detergent, But Yet Another Hook Into Consumers
Amazon Dash, small branded buttons that consumers can stick up in their homes, allow for one-touch reordering of household items – just not Dash.
Ace Hardware Expands In-Store Pickup Nationwide
In yet another reflection of growing omnichannel demand, Ace Hardware announced the national expansion of its in-store pickup program, launched as a pilot in 2014.
O+F Advisor Distribution and Fulfillment Center Roundup, March 31, 2015
A listing of some recently announced expansions, additions and closures in direct-to-consumer distribution and fulfillment centers.
Why Mobile Is Important for Brands
As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board.
How Will Consumers Drive Ecommerce Change in 2016?
Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer need to be “savvy shoppers” to find a better deal. Here are ways consumers will drive change in 2016.
JackThreads Talks About Using Social Media in the Contact Center
JackThreads Customer Engagement Manager David Tull talks about using social media in the contact center and its contribution to the company’s success.