Many companies find their IT and ecommerce technology strategies are out of sync, which can stunt growth and cause operational roadblocks. It’s time to stop and assess your strategies, looking at current state and where you need to get to. Here are 6 major factors to consider as you evaluate your overall system and ecommerce technology strategy.
When embarking on a replatforming project, a critical element that cannot be overlooked is the incorporation of a dedicated Order Management System (OMS). This is a vital step that must be taken at the outset of the process to ensure that a retailer has a strong understanding of inventory, availability and fulfillment optimization to maximize revenue and deliver a superior customer experience.
The same technology that helped converge inventory levels has evolved and is now actually able to automate inventory management and fulfillment. By removing reliance on employees to track inventory, this makes mistakes less likely and allows order fulfillment from any location to orders on any channel. Thus omnichannel fulfillment is enabled, providing higher service levels to customers, more streamlined inventory management for retailers, and less stock tied up in expensive warehouses. Many retailers find that they are able to eliminate warehouses entirely and have retail locations function as mini-distribution centers.
So what can you do to improve your chances of winning the buy box? While Amazon looks at many variables, there are a few things merchants can do today to increase their chances of winning the buy box over the upcoming holiday period:
GoECart has partnered with Bongo International to make global ecommerce easier and quicker for GoECart customers.
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
Here’s a hard-to-find comprehensive look at the features and key information on more than two dozen ecommerce platform technology providers. This will prove invaluable to anyone that is trying to decide who should be on the RFP list and who ultimately to choose as your ecommerce platform vendor.