Estée Lauder Strengthens Its Brand in China
Estée Lauder is looking to strengthen its ecommerce opportunities in China. See what ways it will strengthen its brand.
Estée Lauder
6 U.S. Brands That Nailed It on Singles Day 2015
Singles Day in China – November 11 – was an eye-opener for the naysayers. Alibaba announced that USD $14.3 billion of gross merchandise volume, and JD.com saw its number of orders increase by 130%, and an increase in GMV of more than 140%. Here’s a look at 6 U.S.-based merchants who took advantage of Singles Day 2015 in China, and totally nailed it.