Don’t Be That Retailer on Cyber Monday
For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.
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5 Trends that Will Make or Break This Holiday Season
With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays. See what the top five trends are this holiday season.
The 7 Tenets of Personalization 3.0
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
Gardener’s Supply Company Increases Pinterest Conversion Rates
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
8 Tips for Creating a Better Online Shopping Experience This Holiday
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.