Why Early Preparation is Key to E-commerce Success This Holiday Season
While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.
holiday shopping
INFOGRAPHIC: How Amazon Stole Christmas
With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.
The 12 Truths About Holiday Shopping
With the rise of big data and social analytics this holiday season, it won’t be too difficult for Santa to figure out what his consumers want for the holidays, according to this infographic by McCann Truth Centra
Google Study Reveals Internet is Top Choice Among Shoppers this Holiday Season
A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.
Retailers Cautiously Optimistic for 2013 Holidays
As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending however they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.
MLB.com Shop Experience is Easy Like Cyber Monday
Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be
Old Navy Stands Out with Mobile Shopping
This was the easiest shopping experience I have ever had on a mobile device. It took all of about five minutes from the moment I clicked on the email promotion to getting an order confirmation in my inbox. The only downside was attempting to type in my credit card information in the small fields.
How to Excel in the Holiday Season Ecommerce Frenzy
The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).
Deloitte Survey Reveals Strong Smartphone Presence this Holiday
A new survey from Deloitte has found that retailers can expect to see a surge in the use of social media and smartphones when making sales this holiday season.
NRF: Holiday Sales Will Rise 4.1%
Despite political and fiscal uncertainties, the National Retail Federation predicts holiday sales this year will rise 4.1%, to $586.1 billion.