6 Tips to Prepare Your Ecommerce Site for Holiday 2012
For some ecommerce companies, the impending holiday season can feel more like a foreign invasion than a golden sales opportunity. ut just a few timely tips can help turn this year
Marketing
6 Tips for Reaching On-The-Go Mobile Customers
When it comes to product recommendations on-the-go, retailers need to understand that providing recommendations on smartphones or tablets are hard enough, but delivering a more personalized, engaging experience to consumers soaking up the summer sun is even harder.
Why You Need to Plan Your Holiday Marketing in July
Even though July is months before the full roar of the holiday season, this is the time to kick off your planning for some of the potentially most time consuming tasks. Understanding which tasks benefit most from early planning will help ensure you move into the holiday season with your plan ready and a fully checked off to-do list.
4 Steps for Cleaning Up Your Marketing Database
These four steps will help you get started and guide you along a path to a streamlined database that can be leveraged for more advanced segmentation, detailed reporting, and dynamic content opportunities.
5 Tactics to Reactivate Lapsed Customers
Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.
How to Create a Compelling Brand Story
Many brands have forgotten where they came from, what made them special, or have drifted so far from their roots that they
5 Best Practices to Boost Marketing Spend
With the right analytics and marketing actions, multi
Six Items to Consider When Analyzing Prior Season
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year.
7 Tips For Avoiding Common Customer Research Mistakes
A better understanding of customers, their needs, perceptions and attitudes is an important part of marketing and brand development. New technology and easy access to consumers has made conducting research more prevalent.