FUNDAMENTALS OF MERCHANDISING
Product is the lifeblood of your business So when was the last time you put any serious thought into the way you merchandise your catalog, Website, or
Marketing
GIVE THEM WHAT THEY WANT
Boy meets girl. Boy proposes to girl. Boy and girl head down to the local department store and register for home items, such as place settings, stemware,
Critical Issues and Trends
Increasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern
Best deal for FAO Schwarz
Upscale toy merchant FAO Schwarz in November acquired Best & Co., a luxury children’s apparel and accessories merchant. Terms of the deal were not disclosed.
Customer experience at its best
We’ve discussed the customer experience and its relation to the brand, the creative platform, the marketing plan, and the merchandise concept throughout the year. Now let’s look at building a sound channel-centric customer experience.
Give first-time buyers a boost
There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and
CONTENT IS KING
Want to make your customers happy? Stop selling for a minute and give them something to read. It can be detailed product information or even jokes. But it may be time to learn what other b-to-b merchants already know: that content is king.
CREATIVE
In today’s multichannel world, designers, photographers and copywriters work on a multitude of projects. In addition to catalogs, you’ll find them creating Websites, direct mail pieces, newsletters, e-mail communications, space ads for print publications, banner ads, free-standing inserts (FSIs) for use in newspapers, trade show materials, retail store signage, and a host of other projects.
Reaping revenue from roving holidays
Are you counting the days until Christmas? You should be consumer merchants this year receive an early in the form of an additional selling day. In 2006
Home, sweet home merchants
There’s no place like the home market, or multichannel purveyors of furnishings, linens, floor and window coverings, tableware, and kitchen items. The