Retail sales are sluggish, and high gas prices have put the brakes on consumer spending (and driving). The last cataloger you would expect to be doing well is J.C. Whitney. Yet the auto parts and accessories merchant is cranking, with double-digit growth for the first quarter.
To celebrate its silver anniversary, Ballard Designs is headed to the mall. The home decor, gifts, and garden accessories cataloger this week opens its first store, in the Tampa, FL-based International Plaza.
Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,
Looking for new customers? Forget outbound telemarketing as a means of getting them. Prospecting for new business via phone is a low-percentage activity,
It’s always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the
Business-to-business merchants traditionally reached out to prospects by advertising in the trade magazines their prospects read. And while this old-school method still works, marketing experts suggest updating a trade ad campaign with online advertising, e-mail newsletters, and value-ad deals ranging from subscriber list rentals to trade-show sponsorships.
“It’s a hard world to get a break in / All the good things have been taken.” When the Animals sang those lyrics in 1965, they certainly weren’t thinking
As companies become more sophisticated about customer relationship management, we