Live from ACCM: “Power” Rangers Tell All
Boston–Monday’s Power Forum tackled several provocative topics, including how multichannel merchants can compete with the Wal-Marts and Targets of the world.
Marketing
A Gift from Me to You: Cross-Channel Gift Cards
Jenson USA, a multichannel merchant of mountain bikes, had its best year ever in 2006, and the trend is continuing. We’re up 40% over last year, says
Only Connect
Few brands fully leverage their merchandising concept. Profits, products, services, experiences, and shareholder value are left on the table because companies
Cracking the Multichannel Code: Building an Integrated Marketing Plan
Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts
Brave New Catalogers: The Birth of Baby Dagny
Having a child changes your life in many ways, but for Andrea McGinty, impending motherhood inspired her to give birth to a new business. When she was pregnant with her first child and surfing the Web for baby products, she discovered that there weren’t many unique items. What’s more, the goods that did interest her were from overseas companies. So she decided to start importing baby merchandise and selling it online and, eventually, by catalog.
The Web Effect on Print Copy
Maybe in the deep future catalog copy can revert to the ancient (pre-Web) days. During those calmer, gentler times the typical catalog recipient settled
Minimum Purchase Requirements: Yea or Nay?
Without a doubt, filling one-off orders can get expensive. Whether the sale is worth a few dollars or a few hundred dollars, you still need to track the order; pick, pack, and deliver the product; and invoice the customer.
Brave New Catalogers: The Art of Chocolate
Cincinnati entrepreneur Bill Sands is pairing his passion for artisan chocolate and fine wine into a business venture that includes a store, a Website,
List and Data Strategies: Analytic Tools Meet Web 2.0
The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics
Seeking Solutions to Postal Predicament
Now that most of the changes proposed as part of the current postal rate case are scheduled to go into effect on May 14, catalogers are scrambling for