The New Shopper Journey – Circular and Complex
There is a fundamental shift in retail, 10 years ago retailers needed a department store to ensure success, now they use social media. Here is an inside look at the new shopper journey.
Marketing
eBay Expands Inventory Exposure with New Partnership
SellerActive, cloud-based inventory management and repricing solution for online sellers, has announced a partnership with eBay to provide online sellers an opportunity to expand inventory exposure. See what this means for eBay sellers.
Silver Star Brands Had Issues on Walmart.com after Jet.com Acquisition
Walmart’ acquisition of Jet.com wasn’t a seamless experience for everyone selling on Walmart’s marketplace. See why Silver Star Brands had issues with the acquisition and what their hopes are for the holidays.
Is Google Trying to Kill the Mobile Popup?
As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.
Is Virtual Reality the Next Ecommerce Frontier?
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.
Retail’s Rocky Road to the Holidays
The holidays are not too far away and retailers are amping up promotions with orders. In fact, it is an 85% increase year-over-year with North America seeing a 65% increase for the quarter. This infographic gives an in-depth analysis of the current state of retail.
How to Make the Most of Your Google Product Listing Ads
It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.
Why Millennials Love Visual Social Platforms
When it comes to social platforms, millennials today love visual platforms. Marketers need to be aware how imperative it is today to understand how millennials are using these channels. Here are some reasons why millennials prefer visual platforms.
Marketing, Millennial Style
For the millennial generation, spending is about high brand loyalty, once they find a brand they like, they will travel far and wide for a preferred brand. So it is important to make sure that you are marketing to millennials, here are a few ways to market to them properly.
The Evolution and Future of Social Commerce
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.