Developing a Basic Loyalty Strategy
Because customer loyalty tends to lead to retention and advocacy, it
Marketing
Cracking the Multichannel Code: The Brand Experience
The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
Bauer Shareholders Opt to Roll the Dice
Proving that there’s no such thing as a sure thing, shareholders of Eddie Bauer Holdings voted on Feb. 8 against the proposed sale of the apparel cataloger/retailer to private equity firms Golden Gate Capital and Sun Capital Partners.
Redcats’ New Brand Within
Redcats USA chairman /CEO Eric Faintreny is something of a branding expert. In 2000, when Redcats’ Swedish home and apparel brand Ellos was declining,
Home Depot Changes Course on HD Supply
Last year Home Depot put a lot of effort and money into expanding its HD Supply business. It acquired nine companies for the business-to-business division,
Mark Your Calendars
Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:
What’s New at ASAP? Lots
Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin’ Concepts, plans to make some significant changes this year. Last month it announced one of them: a new chairman of the board of directors.
Homing In on a Soft Market
Multichannel merchants of home furnishings have been struggling of late. One-time powerhouse Pottery Barn suffered a year-over-year decline in sales for
The Three Goals of a Successful Strategic Meeting
Many high-tech firms experience an interesting phenomenon: Executives go to meetings to make a point. They don