The Experience Equation
Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled
Marketing
Brookstone Launches Invitation-Only Loyalty Program
Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.
Live from DMA06: How to Sell to Institutions
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
Live from DMA06: Marketers as High-Tech Storytellers
(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,
Live From DMA06: Integration of Brand and Direct Is Critical
(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important
Jingle Bells, PR Sells
Starting in July and continuing through January is the
Going mobile
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
Shiny New Penney
Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward
Live from NEMOA: Sales Promotions a Subject of Debate
Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the