Marketing
ACCM Show Daily: Branding, the B-to-B Way
Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of
ACCM Show Daily: Power Forum Panelists Predict “Extreme” Marketing
What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday
Thinking Outside of the “Book”
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
Get with the Loyalty Program
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers
Seven strategies for Breaking Down Silos
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success
Battle of the brands
In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t
Gaps across the channels
My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at
SENSORY MERCHANDISING
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
Live from Direct Media Co-op: In Through Reiman’s Front Door
White Plains, NY