CDW Launches Magazine for Small Businesses
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Vernon, Hills, IL-based computer reseller CDW Corp. is the latest to break into publishing,
Marketing
Action Bag sees the beauty of alliances
Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty
The Ecommerce Management is Underway
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce
Bear Creek makes the call
Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry
On-track online
It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive
American Blinds is in the house
Plymouth, MI-based American Blinds is adding a twist to the shop-at-home concept. The home decor cataloger partnered with Orange, CA-based Budget Blinds
Survey says: research works
Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective
The top 5 metrics for your business
How is your catalog doing for the first half of the year? What does that mean for the rest of 2005? While you may need to crunch some numbers to determine
On the Campaign Trail
Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep
Focusing on the Feds
Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,