Luxury lives
It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO
Marketing
Beyond the Press Release
How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage
Joie de Vivre
It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60
Slow & Steady
There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping
The Price of discounting
Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who
Sharper Image adds a new channel TV
The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based
Partnership profits vocational-ed supplier
At 960 pages, the 2005 catalog of vocational education supplier Brodhead Garrett is its largest since 1988. Accounting for 600 of those pages are woodworking
Sharper Image Adds Another Channel—a TV Channel
The Web, 149 stores, and 85 million catalogs annually aren
BENCHMARK 2005 MARKETING
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency
Penzeys Cooks Up Magazine
The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based