A new Internet Language
How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible
Marketing
A fulfilling opportunity
As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end
A home run market
Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction
A license to profit
The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers
A French catalog connection
How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing
A nonprofit catalog quandary
Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,
A four-month presidency
In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products
A good year for paper
It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can