Wayfair Increases Brand Awareness with Virtual Reality
Wayfair is stepping into the future of retail and bringing brand awareness using virtual reality. Here is how Wayfair is making brand awareness and opportunity for its brand.
Marketing
Omnichannel Marketing: Making Unmanageable Campaign Content Manageable
It’s clear that selling products both online and offline is incredibly beneficial to customers and retailers alike. See how marketers are making the most of omnichannel marketing and what can be done to address the challenges today.
How Keds Puts Women First in Its Marketing Campaigns
Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.
Ditch Amazon: The Reason Many Retailers Are Leaving
Is Amazon losing brands? It certainly looks that way as more brands opt to leave Amazon as a sales channel. Brands like Birkenstock and a growing list of others are opting out of Amazon. Find out why merchants are leaving and what it will mean for the marketplace giant.
The Importance of Lead Validation in Internet Marketing
When it comes to building a lead generation campaign, marketers need to figure out how they are going to manage the many inquiries on their site. Here are some tips to making this process easier for marketers to hand with their campaigns.
Why Lingerie Startup True & Co. Ventured Into Catalogs
Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.
Bonobos Chooses Box to Simplify Digital Asset Management and Power New Retail Workflows
Bonobos is deploying Box’s content management platform, enterprise-wide for managing and collaborating on content in the cloud. See what this will mean for Bonobos and how it will help it move forward as a brand.
Several Brands Remove Ryan Lochte’s Sponsorships
It was not a good week for Olympic swimmer Ryan Lochte, who recently admitted to fabricating a story that he and his teammates were held at gun point during the Olympic games in Rio De Janiero. Several brands have pulled out of sponsoring Lochte moving forward, see which brands these are.
5 Key Areas to Use Social Media to Improve the Customer Journey
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, “Enhancing Customer Engagement Through Social Media,” identifies five key areas where retailers should utilize social media to improve the customer journey.
The Road to Personalization for Retailers
Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.