L.L. Bean Ecommerce Pioneer Leon A. Gorman Dies at 80
Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.
Marketing
Week in Review: Peak Holiday Season Expectations Continue to Rise
The peak holiday season this year is beginning to look a lot like … last year, only more so in terms of customer expectations on faster delivery, flexible options and a mobile-friendly experience, retailers and experts told Multichannel Merchant this week.
Belk Sees Success with Back-to-School Sweepstakes
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
Mobile and Email Drive Purchases for Retailers
More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.
Capturing Loyalty Across Generations
In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.
Heightened Holiday Shopping Expectations Driving Retailer Preparations
Holiday shopping 2015 is going to look a lot like last year, only more so in terms of customer expectations for faster delivery, flexibility and options, as well as a mobile-friendly experience. See what retailers and industry experts had to say about holiday 2015.
Moving Toward Mobile Shopping
Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.
Week in Review: Chico’s Plans to Sell Boston Proper
Chico’s FAS has announced it is exploring strategic alternatives for Boston Proper, the direct-to-customer women’s apparel retailer it acquired for $205 million just four years ago. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
What Role Does Pricing Strategy Play in Establishing Brand Trust?
Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.
Don’t Write off the Baby Boomers Just Yet
Retailers who dismiss aging shoppers as irrelevant or assume that these buyers will stick only to certain brands are seriously miscalculating. See why you shouldn’t write off the baby boomer generation just yet.