Retail Bloopers and the Role of Attribution in Delivering an Omni Experience
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
Marketing
Beacons: The Next Kitten-Killer?
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
Amazon Dash Buttons are Way Cooler Than Post-it-Notes
And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.
5 Ways Product Content is King, Helping You Win the Commerce War
Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.
Week in Review: eBay Now Same-Day Service Grounded
eBay has pulled the plug on its eBay Now same-day delivery pilot programs, but is still exploring solutions that fit better with its 25 million sellers. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
The 5 Lifecycle Stages of an Online Shopper
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies
After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
Limited Too Brand Making a Comeback
Bluestar Alliance LLC, a brand management company, announced it has acquired the Limited Too brand trademarks. See what this will mean for the brand.
Facebook the Top Acquisition Platform for Retailers
Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.
Gap Teams Up with Birchbox
Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.