5 Tips for Boosting Sales After the Holidays
Now that the holiday season is over, how can businesses overcome the post-holiday sales dip? Here are five strategies to fight the lull and bring back those holiday shoppers.
Marketing
Kohl’s Using Technology to Transform the Customer Experience
Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.
Omnichannel Retail in 2017: Why The Future of Selling Everywhere is Now
As we approach 2017, it’s clear two things will drive omnichannel retail: consumers’ increasing desire to shop how they want, where they want and when they want and technology that allows ecommerce businesses to deliver on that experience. Here is why the future of retail of selling everywhere is now.
Ulta Beauty Launches Referral Program
In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.
How Relying On Points Could Be Hurting Your Loyalty Program
What do customers want from brands these days? It’s value. Today, value is everything to the customer, especially when it comes to price, product and quality.
6 Ways to Improve Email Open Rates
Improving email open rates can be a diffilcut task, and has been for years now for email marketers. Here are way to tackle the challenge of open rates and making your email marketing an effective one.
What to Do When You Decide to Sell on Amazon
You’ve decided to sell on Amazon, so what exactly does that mean for your business? What do you need to do next? Take a look at these five steps to make selling on Amazon an easy one.
3 Ways to Convert Email-Obsessed Customers
To deliver email content that will lead to customer conversions, marketers need to collect information on what customers are doing when they’re not checking email. Here are three ways to convert email obsessed customers.
Expand Your Search Strategy to Promote Brand Loyalty
Retail brand loyalty has declined and marketers are faced with a new set of challenges in regaining brand loyalty from customers. Here is a checklist of digital ad strategies marketers should know as they move into 2017.
Amazon Dominates, Desktop Wins Sales During Holiday 2016
Amazon continues to dominate ecommerce and desktop won sales during holiday 2016, while bricks-and-mortar took a beating. See whether this trend will continue throughout 2017.