Brands Missing Major Opportunities to Drive Mobile Engagement
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
Marketing
I Am the Unusual Millennial
I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.
Social Media: The Final Stamp of Approval for Purchase Decisions
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
Kiehl’s Uses Targeted Personalization to Lift Revenues
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Why Not Pinterest?
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
Amazon Launches Wearable Technology Store
Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.
OverstockArt.com Celebrates Mom With a Pinterest Contest
OverstockArt.com is once again heading to Pinterest to celebrate mom with a Mother’s Day Pinterest contest.
hhgregg Embarks on Brand Transformation
the hhgregg brand transformation will encompass all customer touchpoints, including its 228 store locations and its online presence, the electronics-seller said May 6.
Gardener’s Supply Company Increases Pinterest Conversion Rates
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
29% of Consumers Will Shop Online for Mother’s Day
Shoppers will be shopping online this Mother’s Day. A survey by the NRF revealed consumers will spend an average of $162.94, a decrease from $168.94 in 2013 for Mother’s Day gifts. Total spending is expected to reach $19.9 billion.