AmeriPride has turned its attention to improving its customer experience by developing a centralized disaster recovery program to protect its data. Here are four things AmeriPride looked for in a disaster recovery program.
A quick question whose answer should pop into your mind within three seconds: What benefit does “but” have that “however” lacks? You’re putting a commanding finger on an almost-invisible way to add or lose power in a 21st-century email solicitation.
Multichannel Merchant’s March 2013 Marketing & Ecommerce Guide focuses on fraud and security, creating a global footprint and mastering mobile email. It also gives you a look at how to plan for Holiday 2014.
With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.
It turns out Amazon is not the only online merchant looking to get into drone fulfillment capabilities. Netflix, taking jabs at its streaming video competitor, has announced its own delivery service, “Drone 2 Home,” in a recent video mocking the futuristic service.
Local search has grown increasingly important for both consumers and marketers, and even major players like Google recently made moves to position themselves for better success. With this in mind, Kenshoo released this infographic to help marketers solve the local search puzzle.
A new email subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship. A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.
Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.