Slow moving inventory is an issue that retailers never want to have, but more likely than not, will. But that doesn’t mean you have to let slow moving inventory collect dust. Here are a few things you can do to either turn a profit or gain valuable customer appreciation.
Getting the most from your marketing dollars requires optimizing every channel and taking advantage of every opportunity to reach more people. There isn’t a magic formula that catapults your brand to the top, but consistent application of best practices and participation in partnerships creates the foundation that expands your marketing reach exponentially.
Marketers have to find ways to extend their marketing reach without significant investment.
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
Customer experience professionals can’t afford to muddle along with incomplete measurement programs. Fortunately, they don’t have to. In a recent report, Forrester senior analyst Maxie Schmidt-Subramanian uncovered the following seven steps that result in a disciplined, well-rounded approach to systematic measurement practices.
Kellyco Metal Detectors has joined the Duck Dynasty: Kellyco has reached an exclusive licensing deal with Synergy Outdoors and Duck Commander to distribute and sell a branded line of Duck Commander metal detectors.
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
The way merchants are packaging their products has changed over the years looking toward more eco-friendly alternatives along with enhanced branding on their packages.
Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.